Publicis to buy US digital marketing company Epsilon, which collects vast amounts of consumer …

http://bit.ly/2VETY9H

Angelina Rascouet / Bloomberg:

Publicis to buy US digital marketing company Epsilon, which collects vast amounts of consumer data like transactions, location, and web activity, for $3.95B  —  – Ad group makes biggest purchase yet in consumer-data bet  — Traditional marketing firms are fighting new rivals online

from http://bit.ly/2Ue0eDS